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Why AI is actually wrecking Queer Media. Spoiler: It's not what you think.

  • Writer: Aoibh Wood
    Aoibh Wood
  • 10 minutes ago
  • 3 min read
The Server Doesn't Even Feel it. And neither does its owner.
The Server Doesn't Even Feel it. And neither does its owner.

Just the mention of "AI" in the queer community sparks some serious feels. If you're like me, you get this icy spike of fear in your chest because even a whiff of it can damage your brand. I've seen it. So much so, that I feel the need to post comments about who I paid for what cover or who draws my manga pages. I have to disclose how I use Daz3D, my Kamva Pro Pen Display, Photoshop, and Stock Images, just to stave off the pitchforks and torches.


Then there are others, who feel the burn of rage at the injustice of what AI represents. But let's look at the reality.


None of these is a "wrong" feeling. Emotion is something we all have, and we definitely DO NOT control it, as much as we'd like to. And a feeling is fine, so long as its directed appropriately. So, let's take a breath and look at things in a sober fashion.


There's this internicine war going on in marginalized communities about AI usage. There are a million issues at play, too: environmental impacts, accusations of content theft, potential loss of revenue. impacts to opportunity, accessibility needs for the disabled, and so on and so on.


But there's a real problem in this.


“I only support queer art made without AI” is not a structural position. It’s a personal purity signal inside an industrial system you are still feeding.


That doesn’t make you evil. It makes you human inside capitalism. But pretending otherwise lets the real issue skate by untouched.


Speed already won. AI just took the mask off.


Publishing, art, media, content, all of it was already optimized for:

  • faster releases

  • constant visibility

  • algorithmic favor

  • burnout as a business model

AI didn’t invent that. It exposed it. Loudly.


So when someone says “I refuse to support AI art,” the quiet follow-up question is:


What systems are you still supporting that reward speed over care?


Because if you:


  • buy fast fashion

  • binge algorithm-fed media

  • use platforms built on exploitative labor

  • rely on recommendation engines, spam filters, autocaptions, auto-layouts, auto-everything

    Or, and this is the big one:

  • accept “free” platforms that monetize your identity, labor, and relationships while calling it community (you can safely read this as ANY social media platform, including BlueSky)


Then you are already participating in automation. Just the polite kind. The invisible kind. The kind with better PR.


The fight gets turned sideways on purpose


Here’s the move the industry loves most:

turn a structural squeeze into a moral knife fight between peers.


  • Creators argue with creators.

  • Readers interrogate artists.

  • Disabled and poor folks get told they’re “doing harm” for surviving.


Meanwhile:


  • platforms keep scaling

  • distributors keep consolidating

  • AI vendors keep monetizing

  • nobody at the top changes behavior at all


The system doesn’t care whether you win the argument. It only cares that you’re busy having it.


Craft vs speed is a false binary inside a rigged game


People aren’t choosing speed because they hate craft.

They’re choosing speed because:


  • visibility decays fast

  • rent is due monthly

  • slow work is financially punished (by you)

  • algorithms do not reward patience or nuance (And neither do you)


So the real question isn’t “why are they using AI?”


It’s:


why is survival tied to velocity at all?


If the only way to stay visible is to produce more, faster, cheaper, then of course people reach for tools that compress labor. That’s not a moral failure. That’s an incentive failure. It becomes a survival mechanism.


Selective refusal feels good. Structural pressure actually works.


Boycotts aimed sideways feel righteous and cost nothing.

Pressure aimed upward is boring, slow, and effective.


If someone wants to take a real stance, the harder questions are:

  • Which platforms am I still rewarding?

  • Which distributors benefit no matter how ethical I feel?

  • Who is insulated from the consequences of this debate?

  • Why are creators carrying the ethical burden instead of companies?


Refusing AI while continuing to feed the same attention machines is like refusing plastic straws while ordering daily takeout. It soothes the conscience but leaves the supply chain untouched.


The quiet truth nobody likes


AI isn’t the thing hollowing out creative work. Precarity is.


AI is just the accelerant poured onto a system already soaked in it.


So yes, support human-made queer art. Absolutely.

But don’t pretend that personal consumption rules will fix an industry that rewards speed, punishes rest, and profits from internal conflict.


And beating up your fellow queer folks, or a larger creative group, isn't going to move the needle one bit.


You want it fixed? Demand action. Protest if you must. Get off your couch. Write a letter to your congressman or senator or representative. Do some actual work. Calling someone "AI scum" on instagram only supports the very industry you supposedly revile.

 
 
 

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